When you think of PR, do you see a double-spaced article with a bunch of hash marks at the end?
Let me introduce you to online press releases, a completely different animal from the example noted above. Press releases submitted to any number of web-based PR services should be short and to the point. To be effective they must contain high-performing keywords and links back to related pages on your website. And if possible, they should be related to important news stories of the day or week.
When written and submitted correctly, such a press release stands a good chance of being picked up by Google News and can even wind up on general organic search results.
Want to take advantage of this very inexpensive yet effective tool to increase market awareness and drive traffic to your site? Simply fill out the form to the right, call me: 617-823-9624