Lifestyle Branding and Marketing
I help companies convey the value their brand can bring to the lives of customers and prospects. Often this endeavor begins with market research to better understand the emotional factors that influencing purchasing decisions, then applying tactical marketing and creative communication skills to the task.
Today’s social media platforms provide unprecedented opportunities for companies and consumers to connect in new ways, engage in meaningful communication and form communities based on shared interests, all of which can build brand loyalty.
For more information, check out my recent article on lifestyle branding. You can also contact me via the form below, call me: 617-823-9624.